The clean side of the cosmetics industry is booming, with more of us than ever before looking to make our makeup bags more green and toxin-free.
Transparency seems to be key, alongside concerns over sustainability, especially since many brands have adopted deliberately vague terminology to jump on the clean bandwagon and to this day there is no legal regulation of such terminology. Luckily, many brands are willing to be up front on what ingredients they use and provide precise information on where each ingredient is sourced from. What's more, leading brands like Lush have made eco initiatives a fundamental part of their identity, helping to set the bar for the rest of the industry.
So, whether you're trying to cut down on your every day exposure to potentially harmful chemicals, or just looking for some kick-ass natural makeup, we've rounded up a few of our favourite offerings for your perusal.
Looking for more care-free beauty products? Here are our top picks of natural and organic skincare brands, the best vegan beauty products, and the difference between vegan, organic and cruelty-free ... in case you need to brush up on your knowledge.
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